my first collection as a freelance fashion designer for Heretic nine on their exclusive high summer collection for ASOS. The collection consists of 23 pieces that span over a range of product categories
H9SC24 Range plan
Moodboard
the overall theme for this collection was …
When designing I had to keep a few key words in mind to meet requirements for ASOS and heretic nine customers. High summer, sexy and commercial were amongst the brief from ASOS’ side and Heretic nines brand aesthetic incudes themes of destruction, a dystopian society and desert creatures.
First stages of design
This is the technical pack I put together for SC2412 – Long cotton shorts. it includes everything needed for the first stages of production – from technical flats, colour references and quick measurements, to a full bill of materials. The design for these shorts were inspired by the ongoing bow trend and finding a simple way to incorporate it into the garment design.
H9SC24 Look book
SC2401
SC2402
SC2403
SC2404
SC2405
SC2406
SC2407
SC2408
SC2409
SC2410
SC2411
SC2412
SC2413
SC2414
SC2415
SC2416
The lookbook was created before ASOS extended the collection